The integrated MarketingManager application enables marketing staff to easily target specific contacts with relevant email broadcasts, SMS broadcasts, mailouts and events. The best-practice workflow guides users through simple steps. Users can even notify the record owner of each contact of planned activities to seek early feedback on whether the right audiences are being targeted. All marketing information flows through to the marketing tab in the ‘single real-time view’ so everyone can understand the interaction with each contact. Tight integration with ‘stored searches’ from RelationshipManager make it easy to target marketing activities and offers at specific groups of contacts and to run loyalty programmes. Mail merge integration with Microsoft Office and with Open Office also makes it easy to produce custom letters, labels, envelopes and badges.